Adobe Firefly is the industry-leading generative AI platform designed specifically for creative professionals and content creators. As both a standalone web application at firefly.adobe.com and integrated features within Adobe Creative Cloud apps like Photoshop, Illustrator, Express, and Premiere, Firefly empowers users to generate stunning images, videos, audio, and vector graphics from simple text prompts or uploaded images. Built on Adobe's commitment to creator-friendly AI, Firefly is trained exclusively on licensed Adobe Stock content and public domain materials, ensuring every output is commercially safe and free from copyright concerns that plague other AI tools.
The platform offers a comprehensive suite of generative AI modules including Text to Image, Text to Video, Generative Fill, Generative Expand, and style matching capabilities that seamlessly integrate into professional workflows. Users can refine their creations through intuitive prompt engineering, adjustable settings, and real-time previews, making it accessible for both beginners exploring AI-powered creativity and experienced professionals producing content at scale. Firefly's unique approach includes Content Credentials technology that provides transparency about AI-generated content, while users retain full ownership of their creations. The integration with Adobe's ecosystem means designers can move fluidly between ideation and production, using Firefly to rapidly prototype concepts before refining them in industry-standard tools.
Adobe Firefly stands apart from competitors through its ethical AI foundation and enterprise-grade reliability. Unlike generative AI models trained on scraped internet data, Firefly respects creator rights and provides legal peace of mind for commercial use. The platform serves diverse creative needs from marketing teams generating campaign assets to video editors enhancing footage, art directors exploring visual concepts, and solo creators bringing imaginative ideas to life. With flexible pricing tiers ranging from free access to premium plans offering thousands of monthly credits, Firefly scales from individual experimentation to high-volume production environments, making professional-quality generative AI accessible to creators at every level.

