incogni

Incogni automates the personal data removal process by first scanning over 420 data broker databases to identify where your information appears. The service then sends legally-backed removal requests using privacy regulations like GDPR and CCPA, tracks compliance through an intuitive dashboard, and performs recurring removals since data brokers often reacquire information. Where possible, Incogni adds your profile to suppression lists to prevent data from resurfacing on the same platforms, providing continuous protection against identity theft and privacy violations.

Incogni removes sensitive personal information including full names, home addresses, phone numbers, email addresses, date of birth, social security numbers, financial records, employment history, and family member details from data broker databases. The service targets people search engines and data aggregators that collect and sell this information, helping protect against spam, scams, identity theft, and unwanted solicitations. Premium plans also offer custom removal requests for over 2000 additional sites beyond the automated broker list.

Initial data removal typically takes 30 to 90 days as Incogni contacts hundreds of data brokers and waits for compliance responses. Some brokers respond within days while others take the maximum legal timeframe allowed under GDPR or CCPA regulations. The service provides real-time progress tracking through your dashboard, showing which brokers have completed removals and which are still processing. Because data reappears regularly, Incogni performs recurring removal cycles every few months to maintain your privacy protection throughout your subscription period.

Yes, Incogni leverages major data privacy framework regulations including GDPR in the European Union, CCPA in California, and similar privacy laws across the United States and Canada to enforce removal requests. The service operates within the legal rights these frameworks provide to individuals, sending formal opt-out and deletion requests that data brokers are legally obligated to honor. This legal backing ensures higher compliance rates compared to manual removal attempts, and Incogni monitors broker responses to ensure they meet regulatory requirements for data deletion and privacy protection.

While Incogni cannot prevent data breaches at companies you interact with, it significantly reduces your exposure to identity theft by removing personal information from data broker databases where criminals often source victim data. By eliminating your details from 420+ broker sites and adding you to suppression lists, Incogni makes it much harder for scammers to find your information for phishing attacks, account takeovers, or identity fraud. The recurring removal cycles ensure new data appearances are quickly addressed, providing ongoing protection against the resale and redistribution of your sensitive personal information across the internet.

The Standard plan covers automated removals from 250+ data broker sites with monthly billing at $15.98, while the Unlimited plan expands coverage to 420+ brokers and adds custom removal requests for 2000+ additional sites at $14.99 per month when billed annually. Unlimited subscribers also receive live phone support, recurring removal cycles, and suppression list enrollment to prevent data reappearance. The Family Unlimited plan extends all these features to up to 5 family members with centralized account management, making it ideal for households wanting comprehensive privacy protection at $22.99 per month billed annually.