Kapwing

Kapwing is a browser-based video creation and editing platform designed for teams and creators who need to produce professional video content quickly and collaboratively. It serves marketers creating social media campaigns, educators developing instructional videos, HR professionals producing internal communications, content creators managing YouTube channels, and businesses running global marketing teams. The platform eliminates the need for complex desktop software by providing an intuitive online editor with AI-powered features, making professional video production accessible to users of all skill levels while maintaining the advanced capabilities required by experienced editors.

Kapwing's AI video generation allows users to create videos from text prompts using chat-to-create functionality. The platform includes Custom Kais, which are branded AI video formats that teams can configure to generate on-brand content at scale. Users simply describe the video they want to create, and Kapwing's AI generates the content including visuals, transitions, and effects. The system also provides AI-powered features for automatic subtitle generation in multiple languages, text-to-speech conversion, and AI dubbing for localization. Pro plans include 1000 AI credits per month, while Business plans provide 4000 credits per member monthly, enabling substantial AI-assisted content production.

Kapwing offers four pricing tiers with escalating features. The Free plan provides basic editing tools with a watermark on exports, 250MB upload limit, and limited AI credits. The Pro plan ($16/month annually or $32/month) removes watermarks, includes 1000 AI credits monthly, unlimited cloud storage, 6GB uploads, Brand Kits, and 4K exports. The Business plan ($50/month per member annually or $64/month) adds 4000 AI credits per member, enhanced collaboration features, team workspaces, and higher quotas for subtitles and translation. Enterprise plans offer custom pricing with dedicated support, custom integrations, advanced security, and negotiated credit allocations tailored to large organization needs.

Yes, Kapwing is built specifically for team collaboration with shared workspaces that enable real-time editing and commenting. Team members can work together on projects simultaneously, leave feedback through integrated commenting features, and maintain brand consistency using centralized Brand Kits and templates. The platform provides unlimited cloud storage on Pro and Business plans, ensuring all team members have access to project files. Business and Enterprise tiers include additional collaboration features such as consolidated billing, admin controls for user management, and team workspace organization tools that make it easy for marketing teams, content departments, and creative agencies to coordinate their video production workflows efficiently.

Kapwing includes powerful automatic subtitle generation that can transcribe video audio and create captions in multiple languages. The platform's AI-powered subtitling works across all paid plans, with Pro plans offering up to 300 minutes of auto-subtitling per month and Business plans providing even higher quotas. Beyond basic subtitles, Kapwing supports auto-translation to convert captions into different languages, making content accessible to global audiences. The platform also offers AI dubbing capabilities that can replace audio tracks with translated speech, and text-to-speech features for creating voiceovers. These localization tools are particularly valuable for marketing teams, educators, and content creators serving international audiences or producing multilingual content at scale.

Kapwing supports a wide range of video, audio, and image file formats for import, including common formats like MP4, MOV, AVI, and integration with platforms like Vimeo for seamless media workflows. The Free plan has a 250MB upload limit per file, while Pro plans increase this to 6GB, accommodating large high-resolution media files. For exports, Free users receive watermarked videos with quality and length restrictions, while Pro and Business subscribers can export in 4K and HD quality without watermarks. The platform processes all editing in the cloud, meaning users can work with high-quality media regardless of their local computer specifications, and exports maintain professional broadcast quality suitable for social media, YouTube, television, and corporate communications.