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Submagic

AI ToolSubscription

AI-powered video editor that adds subtitles to video and transforms long content into viral shorts with automated captions, B-rolls, and transitions in seconds.

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Submagic screenshot - Video & Animation interface and features overview

Key Features & Benefits

  • Submagic is a video & animation solution designed for professional environments
  • Suitable for businesses looking to integrate AI capabilities
  • Pricing model: Subscription - making it accessible for enterprise-level implementations
  • Part of our curated Video & Animation directory with 7+ specialized features

About Submagic

Submagic is a browser-based AI video editing platform trusted by over 4 million users worldwide, designed to revolutionize short-form video creation for social media. The platform automates the entire video editing workflow, enabling creators to transform raw footage or long-form videos into professional, engaging shorts for TikTok, Instagram Reels, and YouTube Shorts in just three clicks. With its powerful AI engine, Submagic handles everything from transcription and subtitle generation to B-roll insertion, transitions, and dynamic effects, eliminating hours of manual editing work while maintaining professional quality standards.

At the core of Submagic's capabilities is its industry-leading subtitle generator for video, offering 99% accuracy across 50+ languages with automatic transcription and customizable caption templates. The platform's Magic Clips feature uses AI to identify the most engaging moments in long videos and automatically creates viral-ready shorts complete with captions, zooms, sound effects, and music. Additional automation features include intelligent silence removal, auto B-roll insertion from a vast library of stock footage and movie clips, dynamic transitions, and AI-generated video descriptions optimized for social media algorithms. This comprehensive suite of tools enables creators to produce content that drives higher engagement and viewer retention without requiring advanced editing skills.

Submagic serves content creators, marketing teams, businesses, and social media managers who need to maintain consistent output of high-quality short-form videos. The platform's efficiency gains are substantial, with users reporting time savings of up to 10 hours per week compared to traditional editing workflows. Whether you're a solo creator building your personal brand, a marketing agency managing multiple client accounts, or a business scaling your social media presence, Submagic provides the automation and AI-powered features needed to compete in today's fast-paced content landscape. With flexible pricing tiers, 4K export capabilities, and continuous feature updates, Submagic positions itself as the complete solution for modern video content creation.

Key Features

AI auto captions with 99% accuracy in 50+ languages for video subtitles

Magic Clips automatically extracts viral moments from long videos

One-click B-roll insertion from premium stock footage library

Automated silence removal and dynamic zoom effects

Customizable caption templates with trendy styles and animations

AI-generated video descriptions optimized for social platforms

Smart transitions and sound effects to boost engagement

3-click workflow transforms raw footage into polished shorts

4K and 60 FPS export for professional quality output

Batch processing for multiple videos simultaneously

Auto-generated subtitles with SRT file export capability

Browser-based editor requiring no software installation

Pricing Plans

Starter

$19/month (annual discount available)

  • AI Auto Captions
  • Standard Caption Templates
  • Standard B-Roll

Starter + Magic Clips

$19/month + $19/month add-on

  • All Starter features
  • Magic Clips: unlimited clips from long videos with AI

Pro (Professional)

$39/month (annual discount available)

  • AI Auto Captions
  • Premium Caption Templates
  • Premium B-Roll + Movie Clips

Pro + Magic Clips

$39/month + $19/month add-on

  • All Pro features
  • Magic Clips: unlimited clips from long videos with AI

Business

$69/month (annual discount available)

  • AI Auto Captions
  • Premium Caption Templates
  • Premium B-Roll + Movie Clips
  • Unlimited Video Uploads
  • 4K + 60 FPS Export

Enterprise

Custom

  • Custom plan based on request

Pricing information last updated: January 14, 2026

FAQs

How accurate are Submagic's AI-generated video subtitles?

Submagic achieves 99% accuracy in automatic subtitle generation across 50+ languages, using advanced AI transcription technology. The platform automatically transcribes audio, generates captions, and synchronizes them with your video timeline. Users can manually edit any captions if needed, and the system supports custom vocabulary for brand names or technical terms. The subtitle generator works with various video formats and can export captions as SRT files for use in other platforms.

What is the Magic Clips feature and how does it work?

Magic Clips is Submagic's AI-powered feature that automatically identifies the most engaging moments in long-form videos and transforms them into viral-ready shorts. The AI analyzes your video content, detects high-value segments based on engagement patterns, and creates multiple short clips complete with captions, zooms, transitions, and effects. This feature is available as a $19/month add-on to any base plan and provides unlimited clip generation, making it ideal for repurposing podcasts, webinars, or YouTube videos into social media content.

Can I add subtitles to video in multiple languages with Submagic?

Yes, Submagic supports automatic subtitle generation in over 50 languages, including English, Spanish, French, German, Portuguese, Hindi, and many more. The AI automatically detects the spoken language in your video and generates accurate captions. You can also manually select the language or create multilingual versions of the same video. The platform offers language-specific caption templates and supports right-to-left languages, making it suitable for global content distribution across international social media audiences.

How much time can Submagic save compared to manual video editing?

Users report saving up to 10 hours per week using Submagic's automated features compared to traditional video editing workflows. The 3-click process eliminates manual tasks like transcription, caption timing, B-roll searching, and effect application. What typically takes 30-60 minutes per video in conventional editors can be completed in under 5 minutes with Submagic. The platform's batch processing capabilities further accelerate production for creators managing multiple videos, making it particularly valuable for agencies and content teams with high output requirements.

What video formats and quality does Submagic support for export?

Submagic supports all major video formats for import including MP4, MOV, AVI, and direct YouTube URL imports. Export capabilities vary by plan, with Business tier users accessing 4K resolution and 60 FPS output for maximum quality. All plans support HD export optimized for social media platforms like TikTok, Instagram Reels, and YouTube Shorts. The platform automatically formats videos for vertical, square, or horizontal orientations and applies platform-specific optimization to ensure your content meets technical requirements for each social network.

Does Submagic offer a free trial or free plan?

While Submagic does not currently offer a permanent free plan, the platform provides trial options and promotional discounts for new users. The Starter plan begins at $19/month with annual billing discounts available, making it accessible for individual creators. Promotional codes like SUMIT10 offer additional 10% discounts. The entry-level pricing includes core features like AI captions and basic B-roll, allowing users to test the platform's capabilities before committing to higher tiers. Enterprise customers can contact sales for custom pricing and trial arrangements.