Kit, formerly known as ConvertKit, is the leading email-first operating system designed specifically for creators, bloggers, course creators, and online entrepreneurs. As a comprehensive email marketing platform, Kit provides powerful automation tools and creator-focused features that help build and monetize engaged audiences through sophisticated email marketing campaigns.
The platform excels in visual automation workflows that allow creators to build complex email sequences without technical expertise. Users can create automated email funnels, welcome series, product launches, and behavioral triggers through an intuitive drag-and-drop interface. Advanced audience segmentation capabilities enable precise targeting based on subscriber behavior, interests, and engagement patterns.
Kit offers robust content creation tools including reusable content snippets, customizable email templates, and A/B split testing functionality to optimize campaign performance. The platform supports comprehensive audience management with advanced subscriber tagging, conditional content delivery, and detailed analytics to track engagement metrics like open rates, click-through rates, and conversion tracking.
Commerce integration features include seamless connection with major eCommerce platforms, digital product sales capabilities, and affiliate program management tools. The platform maintains an extensive App Store with integrations for popular creator tools including Canva, GIPHY, Circle, and hundreds of other applications through Zapier connectivity.
Advanced features include subscriber behavior tracking, automated list growth reporting, resend campaigns for unopened emails, and sophisticated landing page creation tools. Kit provides dedicated customer support, comprehensive educational resources, and scaling solutions that grow with creator businesses from small audiences to enterprise-level operations.
With flexible pricing that scales based on subscriber count and proven success among thousands of creators worldwide, Kit continues to set the standard for creator-focused email marketing and audience monetization tools.
